Growth Review
This review is about what your website brings in from Google. We went through the site, your search rankings and your reviews. The main findings: Google tracks 23 searches for your site, none of them earn a single visit, and your closest ranking, "donegal electrician" at 12th, one push from page one, is still stuck at zero. The pattern behind it: your solar page and your homepage compete for the same search, and "donegal electric" is split four ways across four different pages. It's all detailed below, with what to do about each one.
Google tracks 23 searches for the site and none of them earn a visit. Five of the 23 aren't even about you: they're the names of other security companies (Gallant Security, Enfield Alarms, Sheridan Security, RSPL Security, JEC Security), all landing on your alarm systems page by coincidence. The real story is what happens to your own searches once more than one page competes for them.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| donegal electrician | 110 | 12th on the homepage. Also 48th and 68th on two other pages. | 12th |
| donegal electric | 110 | 18th on the bare domain, 54th and 73rd on two service pages. | 18th |
| solar panels donegal | 170 | Your dedicated solar page ranks 23rd. Your homepage also competes at 49th. | 23rd |
| alarm systems | 480 | 47th, from your alarm systems page. | 47th |
"Donegal electrician" is the closest ranking in this entire report, 12th place, one push from page one. It still earns nothing, because Google is also finding two other pages on your site for the same search and can't decide which one to trust. The solar page follows the same pattern in miniature: it's the right page for "solar panels donegal," and your homepage is still competing against it for the identical search.
Start with what's already right, since a report full of gaps can miss it.
The trust signals here are as strong as anything we've reviewed this sprint: a real, named testimonial from Fergal at Crana Cranes & Construction Ltd, a real branded van photo, and five separate accreditations shown on the homepage, NICEIC, Safe Electric, RECI, NSAI for both CCTV and intruder alarms, and a Private Security Authority license. Two working contact emails and a consistent phone number, no mismatches. None of that needs to change.
This is not a design problem or a missing-content problem. It's steady monthly work: pointing each search at one page instead of two or four, so Google can commit fully to the page you actually built to answer it.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
23 tracked searches, zero visits from any of them.
Your closest ranking, "donegal electrician," is 12th, one push from page one.
Three separate searches are actively split across 2 to 4 competing pages each.
A 12th-place ranking earning zero is not a small gap, it's a page one step away from working, undermined by its own site. You know how many calls a job like Fergal's is worth and what your close rate looks like. That's the sum worth doing once the splits are fixed.
Your tracked keyword count fell 4.2 percent over the last period. Every month the splits stay in place is a month a Donegal competitor with one clean page per search closes the gap on a ranking you're already one step from winning.